IMI Ecosystem

Developed for the IMI annual report and conference, the IMI Ecosystem shows clearly where in the world around us IMI products play a part.


IMI Conference 2018.

A powerful and inspiring forum which communicated a clear view on strategy

Following the successful format of last year’s inaugural 300 delegate conference, for the second year, Design Motive designed and staged the Group and divisional conferences at the Celtic Manor Resort. UK. 

The theme of the conference was Fixed. Focused. Ready for Growth. – chosen to align with the stage of the 5-year plan that IMI are in. 


This year the conference was extended to include a Best Practice Zone – a permanent exhibition space that displayed ‘pods’ from Group and all 3 divisions. A great way to share knowledge across the group in an interactive and engaging way.


Regenerate London to Africa Cycle Tour

A massive congratulations to the regenerate team for accomplishing their goal of cycling from London to Africa AND raising over £30,000 in the process. We are incredibly proud to support such a wonderful team and organisation. 1500 miles - well done guys! Find out about Regenerate’s incredible work & donate here


Design Motive designed the London Africa logo and kit.

IMI annual report delivered to great acclaim.

Design Motive have designed and produced the IMI plc annual report for the fifth year running. With an objective of ensuring strategy is presented consistently and clearly; navigation precise and intuitive; and positioning IMI's role in our world; the report ticks all the boxes.


New creative campaign for the Online Travel Agent segment goes live.

In today’s competitive online travel selling and buying environment, demonstrating value is everything. Design Motive were commissioned by Travelport to design and develop a new creative campaign for the Online Travel Agent segment, illustrating how their technology and expertise could maximise agent/traveller value every step of the way. Structured around four sprints globally, the campaign targeted key touch points of the agent/traveller relationship/journey through an integrated communication approach, with great success.



Design Motive has created a new modern corporate identity for the Vitec Group plc and its three divisions, in support of its re-focused strategic plan and recent expansion. 


Thousands of products at your fingertips

As part of our commitment to being a customer-centric business, IMI asked Design Motive to develop a new, multi-national, responsive website platform that was quick and easy for customers to find the right products, solutions and technical know-how for their needs. An ambitious new interface, useful product finder/comparator functionality and seamless delivery of their huge product range, has allowed IMI Hydronic Engineering to really standout in the market.

Launch website


EVS launch a new product brand strategy at IBC

Working closely with EVS, Design Motive have created a new product brand identity programme to launch the new IP enabled technology.


A brand new VWA

Design Motive designs a new identity for industry leading recruitment consultancy VWA, to great internal and external acclaim. The new identity was implemented across print and digital applications, including their new job search App and website.

Modern, fresh and spirited: our new brand identity reinforces our positioning as a leading recruitment consultancy in an exciting and dynamic market, in which confidence, capability, approachability and smart insights count – for candidates and clients alike.
— Victoria Wall, CEO


OLAM commissioned Design Motive to create a new visual identity for their mobile intranet, giving employees around the world field access to key news and announcements. The main purpose was to be able to communicate quickly and efficiently to a wide array of regions and individuals. Not only used on the App, the new identity was implemented across all social media UI.


Design Motive deliver the IMI Group Management Conference 2017 to great acclaim. Clear messaging, dynamic graphics and engaging videos helped create an inspiring platform for this year's event.

For me personally, the messages and the energy from my colleagues lit a spark within me that I plan to take to the team back home, and with the help of other leaders from my site, build a big fire of excitement, enthusiasm and can do spirit. No doubt in my mind that we will beat our competition!
Such a positive feeling and great to connect and re-connect with so many colleagues from across the Group. It reminded me what a fantastic organisation that we are all part of and what great progress that we are making to achieve our strategic goals.

Flexibility of message wins for Percy & Reed

Design Motive enables hair care products manufacturer Percy & Reed's regional sales force to differentiate and accelerate sales, through clever positioning and a flexible message matrix.

Each region responded to different brand attributes, so by providing a message matrix that allowed each regional sales person the ability to streamline their value proposition around regional parameters, meant the marketing messages remained consistent, but always relevant.

Design Motive are exceptional at assisting brands and companies to take a step back, critically review their brand proposition with fresh eyes and ultimately ensure that they are communicating across all touch points and cultures with the clarity and uniformity to create maximum impact. Design Motive has become a trusted partner that we can and will rely on as we continue to make our mark on the global premium haircare market.

Shannon de Boissard, CEO and Founder, Percy & Reed Product Limited

Pretty Curious campaign goes live.

The Pretty Curious campaign, created and developed by Design Motive aims to inspire teenage girls to imagine a future where they use STEM – science, technology, engineering and maths - to help make a difference.


Design Motive design and produce the new Vitec Group plc 2016 annual report for the 8th year running. The report represents a new approach and positioning for the group as it re-organises its business around it's key technology growth markets. The report benefits from the impactful layout of strategy with good linkage and signposting throughout; combined with clear and concise presentation of governance and financial results.

View report

Vitec Group plc is a leading global provider of premium branded products and services to the fast changing and growing “image capture and sharing” market. Vitec’s customers include broadcasters, independent content creators, photographers and enterprises.

Vitec designs, manufactures and distributes high performance products and software including camera supports, wireless systems, robotic camera systems, prompters, LED lights, mobile power, monitors and bags. 

Vitec employ around 1,700 people across the world in ten different countries and are organised in two Divisions: Broadcast and Photographic.


Design Motive design and produce the new IMI plc 2016 annual report to great acclaim. The report energetically reflects the amazing progress IMI have made on their journey to GREAT. Free flowing stories achievement supplement the clarity required for end of year accounts, with good signposting and linkages throughout.

View report


IMI plc, the specialist engineering company, designs, manufactures and services highly engineered products that control the precise movement of fluids. Its innovative technologies, built around valves and actuators, enable vital processes to operate safely, cleanly, efficiently and cost effectively.

The Group works with industrial customers across a range of high growth sectors, including energy, transportation and infrastructure, all of which are benefiting from the impact of long-term global trends including climate change, urbanisation, resource scarcity and an ageing population. IMI employs some 11,000 people, has manufacturing facilities in more than 20 countries and operates a global service network.


After 23 years in Wandsworth DM have moved to bright, new, shiny studios right on the river next to Plantation Wharf Pier.

Our new address

Design Motive Limited
1 Ivory House
Plantation Wharf
Clove Hitch Quay
SW11 3TN

Telephone numbers remain the same.

020 8875 0907