Flexibility of message wins for Percy & Reed

Design Motive enables hair care products manufacturer Percy & Reed's regional sales force to differentiate and accelerate sales, through clever positioning and a flexible message matrix.

Each region responded to different brand attributes, so by providing a message matrix that allowed each regional sales person the ability to streamline their value proposition around regional parameters, meant the marketing messages remained consistent, but always relevant.

Design Motive are exceptional at assisting brands and companies to take a step back, critically review their brand proposition with fresh eyes and ultimately ensure that they are communicating across all touch points and cultures with the clarity and uniformity to create maximum impact. Design Motive has become a trusted partner that we can and will rely on as we continue to make our mark on the global premium haircare market.

Shannon de Boissard, CEO and Founder, Percy & Reed Product Limited