OLAM GLOBAL REBRAND

Design Motive create a new corporate and visual identity for OLAM. Implementation included stationery, collateral, signage, advertising, livery, website and video.

Design Motive produces new corporate video - visiting over 15 countries worldwide.

Design Motive produces new corporate brochure

The Design Motive team grasped the opportunity to work with Olam on a significant global re-brand project. Coming out of our 25th anniversary year, we wanted to refresh our brand identity by modernising our logo and tightening our messaging. Design Motive were a supportive and creative partner in this programme – digging under the skin of who we are through interviews and research; developing a range of initial concepts based on those findings; presenting to our senior team; evolving the chosen route and applying the logo to all our working contexts from stationery to buildings to work wear.

This was no simple task, as we opted to go for Business Unit sub-brands and our structure is further complicated by a range of Joint Venture entities, acquired businesses and product brands – all of which needed to be slotted into a logical hierarchy. The branding has had a striking impact on our Board, staff and customers who have felt energised by the new look.

Finally the team at Design Motive translated this great work into a new Corporate video and brochure now both used by our team of 56,000 staff in over 70 countries to help us explain our business.
— Briony Mathieson, OLAM Marketing Director

QUALITY SOLICITORS REBRAND

Design Motive are working closely with QS to develop their brand effectiveness, nationwide. The first step in the programme is focused on increasing enquiries to their local partner firm network through a range of on- and off-line brand initiatives. 

IMI GROUP CONFERENCE

ON THE ROAD TO GREAT

Design Motive delivers successful annual management conference - including video, stage, presentations and support materials.

Motivational, engaging and fun. All delivered on budget, on brief and on time.
— Mark Selway, CEO, IMI plc
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EVS GLOBAL REBRAND

Bright colours, bold shapes, big ideas!

Design Motive create a new corporate and visual identity for EVS. Implementation included website, events, video, stationery and marcoms.

An inspiration to work with. DM captured the spirit of who we are and communicated it in a fresh and visionary expression that has truly captured the hearts and minds of employees and customers alike.
— Nicolas Bourdon, SVP Marketing, EVS

VITEC ANNUAL REPORT

EXCELLENT RESULTS

Design Motive produce the Vitec Group Annual Report for the seventh year running. With an eye on process, both agency and client side, significant savings were achieved without impacting quality.

IMI GLOBAL REBRAND

ENGINEERING GREAT THE IMI WAY

The new IMI corporate identity presents a single, strong image to all stakeholders at all times. It represents a new chapter and signals the next step in IMI's history. The new brand strategy is based on a unifying and commanding 'one brand' concept. It tells the world that we are now one business with a single strong purpose, a clear set of values and behaviour, and a culture that's aligned with our mission of achieving excellence.

Divisional identities - Literature

Divisional identities - Literature

LAFARGE ASIA REBRAND

Design Motive lead the charge to rebrand Lafarge Asia following Boral acquisition.

Design Motive worked across 11 countries to coordinate a successful rebrand. 
Launched on time, internally and externally.

DESTINATION PABMEC

Design Motive design and implement new brand and communication strategy for PABMEC, a residential and commercial development in Saudi Arabia.

DESTINATION PORT GALIB

Design Motive design and implement new destination brand for major new Egyptian residential and commercial development.