Our process.

To unlock the full potential of a new or refreshed brand identity, it’s important to first take time to step back, to reflect, to re-evaluate, to explore and to properly position. To build and harness the energy that, when unleashed, will propel a powerful, fully aligned brand into its target market with maximum impact.

Brand Strategy | Brand Creation | Brand Activation 6. Create visual tools and guides 5. Develop identity & voice 4. Explore creative ideas 3. Develop brand positioning & strategy 2. Conduct in-depth analysis 1. Start the conversation 9. Awareness campaign 8. Engagement campaign 7. Brand implementation
4. Explore creative ideas 5. Develop identity & voice 3. Develop brand positioning & strategy 1. Start the conversation 7. Brand implementation 6. Create visual tools and guides Brand Strategy | Brand Creation | Brand Activation 2. Conduct in-depth analysis 9. Awareness campaign 8. Engagement campaign
7. Brand implementation 9. Awareness campaign 8. Engagement campaign 3. Develop brand positioning & strategy 1. Start the conversation 6. Create visual tools and guides 5. Develop identity & voice 4. Explore creative ideas Brand Strategy | Brand Creation | Brand Activation 2. Conduct in-depth analysis
3. Develop brand positioning & strategy 1. Start the conversation 6. Create visual tools and guides 5. Develop identity & voice 4. Explore creative ideas Brand Strategy | Brand Creation | Brand Activation 2. Conduct in-depth analysis 7. Brand implementation 9. Awareness campaign 8. Engagement campaign

Brand Strategy.

This proven and necessary step is all about challenging perceptions and digging deep to discover the true brand value. We’ll conduct rigorous research to better understand areas of under-performance and opportunity, so we can develop the most appropriate positioning programme for your brand and a sustainable strategy for growth.

1.
Start the conversation.

Everything starts with a conversation. You talk, we’ll listen very carefully. We want to absorb it all: your challenges, aspirations, existing levels of customer engagement, the potential disconnect between your current brand strategy and what you think you might need. This is where we start getting under the skin of your business.

2.
Conduct in-depth analysis.

Now it’s our turn to lead the way with intellectual analysis of the areas of opportunity and brand potential. We’ll conduct executive interviews, facilitated workshops and formalised research to dig deep into hearts and minds and explore authentic brand attributes, perceptions of its qualities, both emotional and functional, and how it sits in the competitor landscape.

3.
Develop brand positioning & strategy.

Differentiation is the key driver here. We’ll use our years of experience to run a range of strategic models that look at different brand positioning options to identify, articulate and discuss the right approach for your specific brand within its particular context and market and competitive set. This strategic visualisation and definition stage dictates the ultimate direction of travel.

Brand Creation.

Be bold, make an impact, create your difference. This is where we articulate the strategic opportunities for your brand visually and in messaging – to really bring it to life. We’ll explore and define everything from visual identity and imagery that expresses your brand attributes to tone of voice and messaging, all aligned intellectually with your brand strategy.

4.
Explore creative ideas.

Once we’ve understood the market, the challenges, the perceptions and the opportunities, we’ll explore the best options for communicating your brand on all levels – intellectual, functional and emotional. This additional concentric circle of exploration and discussion will capture the ideation of everything that influences your brand.

5.
Develop identity & voice.

When it comes to articulating your brand, we’ll work closely with you to ensure we engage all audiences in identifying the best way to express the purpose of your business, its values and identity. This visual and verbal expression will bring everything together, with a strong personality and powerful proposition.

6.
Create visual tools & guides.

This is all about standardising across the business. We create the tools and guidelines that allow you to apply the visual identity, message and tone in a consistent way across all facets of your communications and your brand structure. Our design system will make it easy for you to standardise across all touchpoints and applications.

Brand Activation.

Now it’s time to make it all real and unleash the full power of your new brand identity. We’ll develop strategies and creative ideas that excite and engage your key audiences, helping to personalise your brand, build awareness and amplify your success.

7.
Brand implementation.

Having built up and harnessed the energy and potential of your brand, this is where we let it loose – and watch it fly. Our expertise spans planning, managing and providing support for multi-channel implementation to help you orchestrate an optimally cost-effective and impactful roll-out strategy for introducing your new brand to the market.

8.
Engagement campaign.

We’ll work closely with you to ensure we engage with your internal audience to bring the brand to life in exciting, inspiring ways that make them want to be an active part of making it all happen. It’s all about unlocking the potential of your employees to express and activate the new brand in everything they do and every contact they have individually.

9.
Awareness campaign.

Engaging audiences on an intellectual and functional as well as the all-important emotional level, we’ll devise, develop and launch an eye-catching awareness campaign that’s designed to broaden the reach of your new brand and communicate its attributes in a positive and powerful way – to turn suspects into prospects, increase awareness and response, and support sustainable growth.