Launching a new brand in the US market

Breaking into any new market is a challenge. But for Tekcom, based in Vietnam, the challenge was even greater. Directly targeting Home Depot in the US, the NEVO brand was created to offer an alternative, sustainable and simple cabinet system for mid-market. The name, brand identity and design system were all created from scratch using our Brand Sprint process, with great effect.

“We asked Design Motive to create a new kitchen cabinet brand for the US market, with a very short deadline. They delivered – providing an amazing service and inspirational design concepts. We are thrilled with the results.”

Vu Nguyen
TEKCOM Director

“Design Motive are very responsive, effortlessly accommodating complex requests throughout the process.”

Vu Nguyen
TEKCOM Director