Digging deep to find real purpose and values.
Design Motive create a new corporate and visual identity for Olam. Implementation for this global brand project included a corporate video, website, collateral, advertising, signage, livery and stationery. It was all enabled by essential initial work to align the leadership team around a core set of messages that formed the basis of their future strategy.
“Design Motive were a supportive and creative partner – digging under the skin of who we are through interviews and research; developing a new proposition and brand identity; and applying it to all our working contexts. Everything from signage, packaging and literature to a new corporate video and brochure, both now used by our team of 56,000 staff in over 70 countries to help us explain our business.”
Briony Mathieson – Marketing Director, Olam