Unlocking the ability to excite and connect.
As a trusted platform for online events aimed at the over 50s, Mirthy was popular but struggled to capture the sense of engagement and personal enrichment that its members benefit from. The key challenge was to express the opportunity for exploration, making connections and discovering new interests in way that resonated with the target demographic, but without focusing on the age of the audience. We used our Brand Sprint to create a fresh, distinctive and inclusive brand identity and positioning that communicated Mirthyâ€™s central idea and mission â€“ but with an engaged, ever-curious, always-inspiring community at the heart of it all.
“We contacted a few agencies to discuss our rebrand and were immediately impressed with Design Motiveâ€™s quote and track record. We also received glowing references from our due diligence checks. Weâ€™re really pleased with the work Michael and his team completed for us and excited to apply these changes to our brand and website. A fantastic experience from start to finish.”
Alex Ramamurthy, CEO